Communication - the real work of leadership

Strategic learning

Most strategic management is an ongoing social learning process. Here, learning means the dynamic ability to absorb information, understand changing business environments, update business forecasts and core competences, and proactively fine-tune strategy and develop organizational capabilities, finish tasks quickly and learn-by-doing. Communication is the key to learning. Learning involves information receipt and internalization, and knowledge combining and sharing. Employees learn by doing, and by mutual discussion. Quick, strategic mutual learning requires digital arenas with dialogue and conversation skills.

Knowledge creating

Information receipt, strategic dialogue, decision-making, task management, learning-by-doing and information sharing form a strategic learning loop at the heart of the Living Strategy Concept. The Service provides easy access to information and communication with shared terminology for all system users. It enables vertical and horizontal communication between employees, management and external stakeholders. The feed process filters and enriches market views and ideas, upwards and downwards. The Service also provides an opportunity for quieter employees to express their ideas and get involved. This balances communication and promotes the conversion of valuable personal tangible knowledge into company-owned specific knowledge. Multi-faceted communication enriches understanding about the current state and potential future status of the business. Strategic understanding becomes deeper and is shared with a wider group, or with all employees. This directs resources effectively towards a shared vision and strategy implementation. Today, and in future, this is needed to gain a competitive advantage.

Shared understanding

In this Service, efficient, high quality communication really brings people together. It is rational, effective and meaningful. It brings competences, experiences, knowledge, understanding and wisdom to create a shared strategic dialogue where new knowledge will be acquired and everyone can benefit. This has a strong positive impact on organization culture. The Service utilizes the most modern communication devices and methods for learning. It provides the knowledge you need with smart visualizations in relevant contexts. Communication drives openness for better motivation, atmosphere, results and Living Strategy.

The highest potential

The Living Strategy Concept means efficiency. Not all the information can be accessed by everyone, but instead by the right people, at exactly the right time, in the right context, in a simple and visual form. Meaningful dialogues are based on easily available factual information and will be enriched by the wisdom of selected people with the relevant know-how. Intuition will be calibrated according to facts and information enriched by understanding. Instead of information searching, precious time is focused on critical business dialogues. More efficient virtual meetings with open timeframes motivate people to manage by asking questions, i.e. ask and listen, no matter where or when. After all, this is about Human Capital. With the Service, you motivate, associate, develop, leverage and help employees to fulfil their maximum potential.